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  • Harley-Davidson Evolution - Logo

    As Harley-Davidson motorcycles changed, so did their tank logos. See the evolution of Harley's tank logos and find out which ones Harley fans loved and hated.

    Above, the early logos show the trademark colors -- they were altered occasionally, but the same basic lettering was used on Harley tanks for over three decades.

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    The first change to the Harley-Davidson logo appeared in 1933, when a bird-like scroll surrounded the usual lettering.
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    The "bird" motif lasted only a year and was replaced by the "flying diamond" design in 1934.
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    With the new Knucklehead engine came a new tank logo in 1936. Though it lasted only through 1939, a similar design has appeared on some recent models.
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    In 1940, Harley introduced its first metal logo, which was used until 1946. Because World War II interrupted its tenure, relatively few motorcycles carried this logo. However, a near-copy is worn by the current 1940s-retro Old Boy.
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    Used from 1947-1950, this simple design ushered out the Knucklehead and ushered in the Panhead -- and the Hydra-Glide
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    1951-1954: Arguably among the best of Harley's tank logos, this classic script design was introduced in 1951. In 1954 the same script was used but the underline vanished.
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    The 1955 design added a background to the script along with a large "V" to capitalize on Harley's famous V-twin motor. It's another classic.
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    Introduced in 1957, this circular logo was fitted to the first Sportster and the first Duo-Glide. Two-toned paint was used on fuel tanks in 1956, but the schemes were more definitive for 1957-1958.
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    The 1959-60 arrowhead logo was larger and more colorful that the previous one, and seemed to play off the 1947-1950 design.
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    The 1961-62 "gun sight" logo was arguably less attractive than its arrowhead predecessor, and certainly less colorful.
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    .
    2010 FLHX - Street Glide
    HERD MEMBER #00003


  • #2
    Though the up and down arrows defy explanation, this badge from 1963-65 gained notoriety by gracing the first Electra-Glide and the last of the Panheads.
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    Harley returned to a plain, simple badge for 1966 that carried on into the AMF years, through 1971. It enjoyed a long life by Harley standards of the day.
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    Harley aficionados didn't particularly like the Motor Company's association with a sporting-goods manufacturer, and the addition of "AMF" to the tank badge in 1972 didn't help matters any. Most were quickly removed. Graphics became more diversified at this point, with several different logos appearing in a given year.
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    The first 1977 Low Riders wore graphics that mimicked the lettering used on a 1917 racer -- adding the requisite AMF logo, of course.
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    Finally out from under the AMF corporate umbrella (Harley management bought back the company in 1981), the 1982 Sturgis proudly wore the Motor Company's famed "bar and shield" logo -- sans AMF addendum.
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    It was only appropriate that decals mimicking designs of old graced the retro-look 1988 Softail Custom.
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    Harley could have put almost any tank logo on the special-edition "Cow Glide" and it would have sold out, but this aviation-themed winged badge just added to the 1993 attraction.
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    Harley could have put almost any tank logo on the special-edition "Cow Glide" and it would have sold out, but this aviation-themed winged badge just added to the 1993 attraction.
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    Not only were there numerous different tank designs each year, but they were all very attractive, too -- as evidenced by this decal from a 1994 Ultra Classic Electra Glide.
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    The 1995 Bad Boy wore an enameled metal badge reminiscent of a piece of jewelry. It was exclusive to this model and graced the Bad Boy's tank throughout its three-year life.
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    Many 1998 models could be ordered with 95th anniversary trim. Though the badge and color combination (deep maroon and champagne) were the same on each, the outline of the two-toning differed from model to model.
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    .
    2010 FLHX - Street Glide
    HERD MEMBER #00003

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    • #3
      These are all cool but I have to say, the one on my bike is probably the best..... erboxerboxerbox
      The hardest part about a Zombie Apocalypse, will be pretending I'm not excited!

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      • #4
        Of course....New model...new design! I like the vintage logos...
        .
        2010 FLHX - Street Glide
        HERD MEMBER #00003

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        • #5
          thanks boss that was very kool.when i do the full fender swap ill be getting the 47 knucklehead/panhead era emblems for my springer..it was kool to see them in series like that..
          09 Softail Springer FLSTFBT "AKA" Heritage Fatbones Touring
          www.youtube.com/user/bcvtwin?feature=mhee

          herd #148

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          • #6
            I figured most of you would recognize some of the logos...
            .
            2010 FLHX - Street Glide
            HERD MEMBER #00003

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            • #7
              Cool thread ! Thanx Frank.
              HERD MEMBER #0057

              If i only had more time..............

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              • #8
                Nice Pics Boss......Thank you !
                U.S. Army "Retired"
                (Disabled Veteran)

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                • #9
                  I like it when you have too much time on your hands.

                  Cool chit.
                  There is a special place in our hearts... Carved out for our memories
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                  • #10
                    Nice thread! I lile the 1977 Low Rider one (sans AMF of course) best!

                    I also really like the more modern badges, especially the one on my RKC. It hasn't changed since 2007; I don't know how long before.
                    Last edited by Rainrider; 08-20-2010, 02:34 PM.
                    H1E2R8D

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                    • #11
                      Awesome assortment of tank logos, thanks for posting
                      Ride in Peace Wndchsr


                      www.my.doterra.com/jbush

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                      • #12
                        Originally posted by Glyde View Post
                        I like it when you have too much time on your hands.

                        Cool chit.
                        Time??? You're kidding! Right???

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                        2010 FLHX - Street Glide
                        HERD MEMBER #00003

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                        • #13
                          Awsum pics, Boss!!!...........something is wrong with your post above......it keeps flashing letters and it blocks out the KING!!:):):)
                          OFFICIAL HERD MEMBER #83
                          2014 FLHXS
                          U.S. NAVY Veteran

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                          • #14
                            I'm digging the 1934 Flying Diamond!!! Wonder how that would look on the CopGlide?
                            Tommy
                            HERD Member #141


                            "To ride, or not to ride... THAT is a stupid question!"

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                            • #15
                              I've always been partial to the "flying Diamond" also. I think it would look good on the CopGlide!
                              Regards Sonny
                              2007 FLHX Street Glide HERD #35
                              Route 66 "The Mother Road" Thank You Cyrus Avery!

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